WordPress SEO for Real Estate Websites-Validation

icon_bigOkay, I am a TAD fed-up, just  TAD… At almost every Real Estate Internet Marketing event I attend, someone…some Internet-marketing-SEO-real-estate-social-media-twittering-facebook-connected-expert, says something to the effect of “The great thing about WordPress, is that is has UNBELIEVABLE on page SEO, straight out of the box.

Now while WordPress is not BAD, and in fact is significantly better than MOST flash intensive, java-laden REAL ESTATE Websites, it is really not (in the immortal words of Dr. Evil) “Two clicks and a bag of chips.”  In fact,l it has drevilsome pretty significant issues, “straight out of the box….”

The Good News?  Almost nothing that can’t be fixed, with a few (8-10) plugins, a smidgen of PHP, a smattering of existing code changes, and maybe a rub of your lucky rabbits foot…  (although that wasn’t really lucky for the rabbit, was it…)

This started as one REALLY long post… but I think it may end up as a bakers dozen or so…  A series of bite-size pieced nuggets to clean up your WP install and make the lean, mean, ranking machine you hoped for when you launched it…  Lets start with the Obvious and SLOWLY journey to the esoteric.. well not so fast, lets start with the esoteric..kind of.. go directly to the basics, and slowly get more advanced..

Theme Validation

There is, and always has been an ongoing argument about the necessity of Theme Validation.  Validating Code simply ensures that your page (or theme) conforms to a agreed upon technical  specification, which usually include a machine-readable formal grammar (and vocabulary.)

The reason is simple: search engine spiders need to interpret your source code. And while the Internet Explorert and Firefox are very forgiving of your coding errors, search engine spiders, such as Googlebot aren’t quite as kind.  Most browsers are very forgiving of bad code. If the browser can interpret the intent or meaning of the site then it will likely display an agreeable page. But search engine spiders are often not as forgiving and something as simple as an overlooked “tag  close” can cause the spider to read the code structure  differen tthen how the page is displayed in the browser.

My opinion? Most validation errors will not affect your SEO at all…  but the really bad ones, absolutely will.

The only thing you really need to be sure of is that there are no problems in the code structure that would prevent the search engine spider from parsing the code correctly. Proper validation does this.

While a page may still get ranked for keywords, improperly developed code may actually keep  the page from performing as well as it otherwise could.

The solution here is to ensure the site you are building, buying or developing is  W3C XHTML and CSS Validated .  If you are purchasing a site, ask.  If you are starting with a theme, make sure the theme is documented as compliant. Solid programmers and theme writers validate their code…

With that said, in most cases, if a page doesn’t validate it  probably still will work for adaptive technologies and search engines, however depending on the errors within the code, it’s not a guarantee.  Due to this, it’s best to try and take one extra precaution and  begin your project with valid code.

Next post in this series?  Something simple.. or is it?  Permalinks

PS: If you’re interested in amazing world class SEO, let us know.

Active Rain-Pay to Play…

Active Rain has launched a new membership policy for new members starting this morning at 5am… New members will now pay $29 month for outward facing blogs. New members may create new members only blogs for free. I think this is a great step for Active Rain and I wish them success… Their service has truly benefited tens of thousands of Real Estate Professionals and they deserve to be profitable with these efforts.. Here is the details…

ACTIVERAIN – Our NEW Membership Plan

We are implementing some changes in our membership structure on ActiveRain for NEW MEMBERS. We believe the NEW membership plan will be beneficial to both our existing members and to our “New” members joining the Community. We want ALL NEW MEMBERS to reap the same benefits and rewards that existing members have created and experienced in the past. The time has come for us to make a change.

* Any member accounts that were created before February 16th, 2009, but have NOT yet produced at least a single Blog post will continue to have access to the network and all the tools that they’ve utilized up to this point. If those members wish to activate their account so their Blog posts will be viewable to consumers and search engines, they’ll be required to sign up for the New Membership Plan at $29 per month.

All New and Existing ActiveRain Members will also receive:

* Listing Router “Wholesale” pricing, with clicks being delivered to the highest bidder on an auction basis. All members will have the opportunity to pay the same price as bulk wholesale buyers. This represents a 70% per bid price reduction.

* The NEW Rainmaker Badge: If you currently utilize any AR product (Listing Router Campaign, Outside Blogs, Sponsored Localism Communities etc.) the new RainMaker VIP Badge will appear when leaving comments and wherever the member profile picture is currently displayed.

* ALL Outside Blogs will now have the ability to add multiple users/authors. The pricing will only be $19 per month for existing AR members going forward. (This includes Individual and Group Blogs)

* Premium technical support will continue for paying members. Non paying members will only have access to email based support. These changes will be rolled out over the next few weeks and will be automatically applied to member accounts.

* Weekly ActiveRain Webinars and On-line Training will also be made available to ALL ActiveRain Members.

All current members will be given ActiveRain Founder Accounts. You have gotten us to this point and your contributions have been the fuel to mature the network. Again, nothing changes for our existing Active AR members.

This new membership plan goes into effect at 5am PST on Monday, February 16th, 2009. Feel free to contact any of the ActiveRain staff or team if you have any questions or concerns. We are looking forward to the continued growth and success of our network and YOUR business here on ActiveRain. Thank you for your continued support, your contributions, and your allegiance.

FInd the WHOLE article, HERE…

Changes Based On Analytics

“All it took was a brief description of HOW and WHY Virtual Results designed Websites that Work the way they do… They design and make changes based on Analytics. They watch what does and doesn’t work and constantly improve…”

They Knew It All

“I interviewed a lot of Internet Companies that knew design, or social media, or even SEO… but Virtual Results was the only company I interviewed that knew it all, and planned to succeed from square one…

Cooper

portfolio_cooper

Cooper is our most popular site…  Not that the colors are for everyone, but most Realtors, (it seems) just cant quite get accustomed to a completely “stealth” content-driven website.  They like a touch of warmth, and we provide this with a header image and introduction that speaks to the area we are servicing.  Cooper is proven and the analytics are inarguable.  This site engages readers and converts them to leads…  Cooper is are old stand by.  Available in any pallet and with a few custom patches to make it your own, Cooper MIGHT be the site for you…

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