How do you spell Twitter without a Strategy? T-O-Y…

imagesIt didnt take me near as long to decide I didnt agree with the message in Rob Hahns post The Tragedy of a Twitter Strategy as it did for him to write it.  Rob is kinda known for his lengthy, pithy and well thought out introspections of current social media culture and habit. Usually, I can full heartedly agree with him.  Ocassionally, I get the grand AHAH! and am amazed at the insight and vantage point he scribes from.  Every Blue moon?  He is just dead wrong.

Today there is a blue moon…

To fully understand my sentiment you really need to read Robs entire prose.  But if you are short on time or terrible ADD. (guilty as charged) Let me sum up for you the paragraph that raised my cockles and sent the “that is the exact opposite of how I feel” feeling down my arm, through my fingers and ultimately out to my keyboard…  Here is the flawed opinion…

Rob Hahn says “Plus, please recognize that Twitter inherently assumes that you already have a relationship of some sort; it’s the only way in which a 140-character text message makes sense. If we don’t have a relationship, or a distant business relationship, I really don’t care what you’re having for lunch.

If we’ve embarrassed ourselves at karaoke together one drunken night, then I actually care that you’re doing laundry. Probably. Maybe. Sort of.

So, want more followers on Twitter? Go out more. Throw parties and events. Want to maximize your investment in Twitter? Go make more relationships — you know, away from the keyboard. Then use Twitter to maintain and expand those existing relationships.

This just is not right…  and I was forced to respond…

Rob,

Hey my, “did he really use his YALE education to come to that conclusion?” dearest friend…

You are missing the point as duly expressed within this pearl of wisdom…

So, want more followers on Twitter? Go out more. Throw parties and events. Want to maximize your investment in Twitter? Go make more relationships — you know, away from the keyboard. Then use Twitter to maintain and expand those existing relationships.

Look, if you WANT to use twitter as a toy, go for it. No rules, no holds-barred. Go ahead and sling it around like a toy gun at a shooting range. If it brings you friends, maintains relationships or destroys your existing ones… who cares, its a toy.

But if you WANT to use twitter as a sphere of influence building tool? (the SOI is still the number one quoted source of biz for agents) then have a strategy. A strategy means, decide WHO you are going to invite into your SOI, decide how to convert them, and go about it in a systematic method.

Look Rob, if you and I didn’t know each other, and JeffX and I were best friends… and you and JeffX were best friends… You probably NEED to be in my SOI, and I, yours. I may be an asset to you both socially and professionally and visa versa. But outside SM, I cant just call you and say.. Hey Rob, I know a guy you know…etc. etc.

It breaks my social contract with MY friend, JeffX… (this is the Seinfield equivalent of “worlds colliding.”) But with the SM space and Twitter I AM allowed to contact you, reach out and talk about Jeffx as our mutual friend, and common interest. We share this in common. Much more meaningful than a bad song in a Karaoke bar.

Imagine, now if I reached out, deliberately and systematically with all my current friends of SOI. These are people who I have a ton in common and the only distance between then now, a total stranger and members of my SOI? (which they will soon be)One conversation.

Twitters’ relaxed social nature facilitates this type of conversation. I ge the opportunity to reach out and meet new people with whom a have a ton in common and my SOI grows strategically and exponentially. Most important is these are people who have a valuable third party reference of my caring and trust worthy character. (which makes them perfect SOI members and possible future clients)

Now ask your agent clients this question. What woould it do to your business if you could use twitter to reach out to people just beyond your current SOI, and increase your SOI by 3 times… or 5 times.

What would this do to your business?

Now, instead of meeting people over a course of “you make me feel like a natural women,” and inviting them to hang with me ONLINE.. I will be meeting people in a designed manner and inviting them to meet me OFFLINE..

This is how you build friendships and future clients.