Just thought it was a really cool gesture of Tom Ferry to mention me in his new book “Life by Design.” First to acknowlege me at all… I have learned as much as I have taught.
Secondly, to be surrounded in text by THESE NAMES… was simply surreal. I know and respect each one of these individuals as great coaches, motivators and writers… I am truly humbled to be included.
Here is the acknowlegement:
I want to thank all the people who have assisted, coached, and
consulted with me over the last twenty years. Each of you have made
such an indelible impact on my life; the late Jim Rohn, Mike Vance,
Ron Arden, Theresa Jabbour, Tony Robbins, Brian Tracy, Jim Marks,
Gary Vaynerchuk, T. Harv Eker, and Mark Victor Hansen. These are
just a few of the inspirational leaders who helped me learn, grow, and
become a better coach.
BTW, the book absolutely rocks, and is timely as all hell.. If this business climate, or life in general has you second guessing yourself, read this book. It is a shot of inspiration.
Writing a blog post with the goal of ranking for a specific keyword and don’t know how to maximize the chances (note I didn’t say GUARANTEE) that the post will rank for your desired keywords? Again, since I’m not a real estate agent, I’m a little different in the way I approach blogging — at least on my personal blog — due to not making a living from the people I attract to my blog. I’m not trying to sell anything, don’t make money on advertising, or hope to convince people to hire me as a consultant. Therefore, I really don’t think about SEO that much when I when I write on my personal blog aside from the title of the post and the links/anchor text I place in my post. But that said, I thought a lot about SEO during my time at Zillow and have successfully gotten individual articles to rank extremely well for desired keywords on Geek Estate Blog and Zillow Blog. For instance, do a Google search for “real estate website providers” and you’ll see my blog post #1 on that list. So, here’s the way I approach posts that I’m specifically trying to make rank well for desired keywords:
1. Pick the keywords you want to go after. Let’s use “condos for sale in Queen Anne” as an example. For those who don’t know, Queen Anne is the neighborhood where I used to live in Seattle.
2. Make sure to include your desired keyword in the title of you blog post. This is the single most important thing you can do. If you don’t do ANYTHING else mentioned in this post, make sure you at least put your desired keywords in the title. You can certainly still rank without doing this, but you’re going to have to go through unnecessary hurdles and spend extra effort to get there. For the example of “condos for sale in Queen Anne”, I would consider post titles such as “Great Deals on Condos for Sale in Queen Anne” or “Latest Queen Anne Condos for Sale”
3. Write a GREAT post with relevant information, a good voice, and unique content that would interest the exact type of person you hope to attract to your blog. Content is still king in my opinion. In the “Condos for sale in Queen Anne” example, one piece of content that should be available in that post should be — you guessed it, actual condos for sale in the Queen Anne neighborhood of Seattle. If you use a company such as Diverse Solutions, this is easy with their new dsIDXPress WP Plugin. But make sure to include additional unique content to your post, as condo listings are not unique to your blog.
4. Include your desired keywords at least twice in your article. This is just common sense — if an entire page is devoted to a specific topic such as “condos for sale in Queen Anne”, a Search Engine such as Google would expect to see that topic mentioned in the blog post several times just as you would if you were listening to your friend tell you about condos in person.
5. Do some link building with domains and pages your control, making sure to use your keywords in the anchor text of all of those links. Add a link to your blog’s sidebar with your desired keywords as the anchor text. Go back and edit other specific blog posts you’ve written which pertain to the topic your current blog post addresses (in this case, “condos for sale in Queen Anne”). Add links to your post from a few of your profile pages on sites such as Zillow and Linkedin. If you own multiple domain names, then add links to your post from all of your domains.
6. Promote your blog post. Email a few of your friends who write related blogs and see if you can get them to pick up the story, and of course link to your specific article if they choose to write about it. I wrote a whole post on this topic, so I won’t bore you with the details again.
7. Continually repeat steps 5 and 6. Don’t think that just because you spent a week or two trying to get a post to rank without success means you should give up. Every time you write a post on your blog in the future somewhat related to “condos for sale in Queen Anne”, make sure to link to your Queen Anne condos post. It can take weeks or months, depending on how competitive the keyword is, to get a post to rank highly.
And there you have it – my tips to getting a post to rank well for a desired keyword. Have you had success ranking individual blog posts highly for long tail keywords? If so, what have you done?
The Maxine Website is a potent blend between our Buyers and Brokerage sites…
Here is the post from Jane Wells at Automatic (the owners of WordPress)
Remember when I posted earlier about the Twitter account, and I said that hopefully you’d find out later today what has been keeping us all so busy? Beta testers, this is your moment: the WordPress 3.0 Beta 1 has arrived!
This is an early beta. This means there are a few things we’re still finishing. We wanted to get people testing it this weekend, so we’re releasing it now rather than waiting another week until everything is finalized and polished. There’s a ton of stuff going on in 3.0, so this time we’re giving you a list of things to check out, so that we can make sure people are testing all the things that need it.
You Should Know:
- The custom menus system (Appearance > Menus) is not quite finished. In Beta 2, the layout will be different and a bunch of the functionality will be improved, but we didn’t want to hold things up for this one screen. You can play with making custom menus, and report bugs if you find them, but this is not how the final screen will look/work, so don’t get attached to it.
- The merge! Yes, WordPress and WordPress MU have merged. This does not mean that you can suddenly start adding a bunch of new blogs from within your regular WordPress Dashboard. If you’re interested in testing the Super Admin stuff associated with multiple sites, you’ll need some simple directions to get started.
- We’re still fiddling with a few small things in the UI, as we were focused on getting the more function-oriented code finished first. For example, we’re getting a new icon for the Super Admin section.
Things to test:
- Play with the new default theme, Twenty Ten, including the custom background and header options.
- Custom Post Type functionality has been beefed up. It’s really easy to add new types, so do that and see how it looks!
- WordPress MU users should test the multiple sites functionality to make sure nothing broke during the merge.
Already have a test install that you want to switch over to the beta? Try the beta tester plugin.
Testers, don’t forget to use the wp-testers mailing list to discuss bugs you encounter.
We hope you like it! And if you don’t, well, check back when beta 2 is ready.
Download the WordPress 3.0 Beta 1 now!
This is OFF THE HOOK exciting. Expect to see some really cool multi user themes and sites coming soon from Virtual Results.. Oh, and there COULD be a super secret project on the horizon…
Are you a Broker with agents that NEED high quality WP sites at a reasonable price? Stay Tuned…