Make Your Posts Sticky to Retain Website Visitors

Virtual Results is happy to present a new blog series of Tips and Techniques for your WordPress Real Estate Site. This post comes from one of our newer members Colleen Kulikowski, who is a successful Realtor and real estate blogger in Buffalo, NY. Colleen has years of experience blogging on her real estate sites and has been successful at getting many buyers and sellers from those efforts. For ongoing discussion and additional insights, Virtual Results members should access our private Real Estate Facebook group. Apply for group membership by emailing support@virtualresults.net with your facebook email address.

shutterstock_102628259Sticky Posts Means People Stay on Your Website Longer

By Colleen Kulikowski

You have some content on your site and you are not seeing a lot of traffic, and little conversion on your contact forms.   You can’t figure out why you do not have more traffic and leads.   Well it is simple, you need to make your blog posts sticky.   Regularly, I have agents ask my why I get so many registrations on my website and how I make my phone ring.   The answer lies in my sticky posts that keep people reading and building a confidence in my abilities as a Realtor.

“Sticky?” you ask, what does that have to do with more leads?   It has everything to do with getting your site more visitors and over time more leads.  This is an investment in the future!

It All Begins with the Post

Making a post sticky is really simple process.   You start with a well written post.   Something that a consumer wants to read is timely and is not overly contrived with SEO tricks.   I find that always having something for them to click makes a post very successful on a site.   Don’t forget to add a group of listings that relate to the article in some way, even is a group of properties that you like.    You probably are doing these things, but what really makes a difference on your site is links — both Internal and External.   Links are the simple to create, and done well will serve you well over time.

Internal vs External Links

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There are two types of links you will place in a blog post — internal and external.   They are both created the same way and the difference is as easy as their description.  Internal links are links that you link in your website.   External links to a site other than yours.  To create a link, select the text you wish to place a link, select the link button and insert the link.

A post that has 250-300 words should have 3 internal and 2 external links.     A good rule of thumb, the first link should link to another post or page on your website and then alternate between the internal and external links.

Why you ask?   Well consumers can’t resist clicking on those links and the search engines like to see that you recognize good content and that you have additional content on the subject you are discussing.   As a result, you want to have them stay on your site and relevant links will do that.   Don’t just place any link in, make sure it is relevant to what you are writing about.

Is It Too Late To Add Links?

I can hear the questions that you are thinking, you have an existing blog with 20, 30 or more posts.   Did I miss out when I didn’t put the links into my posts?   It is never to late to go back and update your posts.   I regularly look back at posts and add links, then bring it forward when I am looking for some new content to share on my site because I am too busy working with clients at the moment.   As you build content, there will be times you will think back to previous content.   That is a good thing, your Blog is ever evolving and will grow as you do.

This post comes from one of our members Colleen Kulikowski, who is a successful Realtor and real estate blogger in Buffalo, NY. Colleen has years of experience blogging on her real estate sites and has been successful at getting many buyers and sellers from those efforts. For ongoing discussion and additional insights, Virtual Results members should access our private Real Estate Facebook group.   Apply for group membership by emailing support@virtualresults.net with your facebook email address.

 

Three Types of Posts You Need on Your Real Estate Website

Virtual Results is happy to present a new blog series of Tips and Techniques for your WordPress Real Estate Site. This post comes from one of our newer members Colleen Kulikowski, who is a successful Realtor and real estate blogger in Buffalo, NY. Colleen has years of experience blogging on her real estate sites and has been successful at getting many buyers and sellers from those efforts. For ongoing discussion and additional insights, Virtual Results members should access our private Real Estate Facebook group. Apply for group membership by emailing support@virtualresults.net with your facebook email address.

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Here Are Three Types of Posts That You Should Write

By Colleen Kulikowski

Right now, I have over 2,000 blog posts over several of my websites.   Recently, I shared the foundation of those sites is is my Market Reports.   I find that at times it is helpful to have a great variety of posts on your site.   This time of year you have a lot going on and some great topics can be timely for many buyers.

Answer Those Questions

In many areas, parents are looking for homes now because the school year is ending and they want to be moved and settled by the time the school year starts in the fall.   You also have parents looking to purchase a home or condo for a college bound student and parents faced with an empty nest thinking about down sizing.

Families come in all shape and sizes, and they all need information on buying and selling homes.  They are first time home buyers, move-up buyers, down sizing, they may be relocating or investing.   They have lots of questions, these questions are a wealth of topics for you to write about on your site.

Use Thought Provoking Titles

Title a post in the form of a question and in the post answer that specific question.   Great questions include:

  • Should I stay in my current home or move up?
  • Are there any grants for my community?
  • How can I help my parents stay in their home as they age?
  • How can I reduce the anxiety of our move on our kids?
  • Should I purchase a condo/home or have my child go into the dorms?
  • What are the pros/cons to purchasing a condo for my college bound student?
  • What should I know about buying a home while selling my current home?
  • How safe is that neighborhood?  –Now before you have a heart attack about Fair Housing, I have a post titled that and in it I share every resource that they can research that question along with an explanation why I cannot answer that question.

A great source for these questions, are the Q&A on Trulia.com or Zillow.com’s Advice tabs.    I like to answer the questions on Trulia, because I can place a link to my answer on MY website.   If there is one consumer asking the question, you know that it is possible that they are starting to ask that question at Google.   And a post that it titled in the form of a question is more likely to rank when someone wants to know about the topic.   But be warned!   If you write about it – they will come.   Even after reworking a post that answered a question about Rent to Own, I get at least 2-3 phone calls from people that want to Rent to Own and are frustrated.   I can’t help them.   So learn from my experience.

Financing Topics

Another great series of topics that you should have on your site are focused on financing.   Consumers are confused and need help understanding the complexities of financing their home purchases.   But don’t forget to cover the following topics:

  • Types of Loans – Conventional, FHA, VA etc.
  • Credit Scores
  • What you need to bring to your mortgage professional
  • Alternative financing options
  • Grant programs available to your community

Investors and Commercial Real Estate

The last area you should consider writing about is what Investors are looking for.   But be warned, you may not want to work with Investors.   Especially those that just watched an infomercial where they can purchase homes for $10,000 and have them cash flow $900 a month.     Although, you may want to work with parent investors, looking to purchase a multi-family home for their child to live in while they are going to college.   You may want to write to the small mom and pop shops that may be looking for a new location.

Don’t forget to place a search in the bottom of each post you write!

This post comes from one of our members Colleen Kulikowski, who is a successful Realtor and real estate blogger in Buffalo, NY. Colleen has years of experience blogging on her real estate sites and has been successful at getting many buyers and sellers from those efforts. For ongoing discussion and additional insights, Virtual Results members should access our private Real Estate Facebook group. Apply for group membership by emailing support@virtualresults.net with your facebook email address.