When it comes to updating and showcasing YOUR listings on YOUR website, there are two overarching goals we’ve heard over and over from agents and brokers:
- Listings need to have HIGH RESOLUTION photos. The majority of agents (with good or great websites) use their websites in listing presentations, and no one is going to win a listing presentation if sellers see that your active listings are showcased with compressed MLS photos.
- Automated data entry. Agents already input their data into the MLS, and would prefer if they didn’t have to manually add that exact same data to their website. And listing price changes? Agents don’t want to have to worry about updating their website to reflect those either.
There is no solution currently available that accomplishes both goals within a WordPress framework. So we had one of our developers go away to a dark room for hours and hours to build a solution. What we ended up with is a new listing management WordPress plugin that integrates with Diverse Solutions dsIDXpress (the IDX plugin that comes with each of our predesigned websites).
There are two mandatory components to adding an active listing to your website using our new plugin — listing settings and listing photos, both of which I’ve outlined below.
Settings: Pretty simple: add the Address and MLS #. Optional fields are a Title to tweak the header of the page, YouTube video to showcase a virtual tour, and a community drop down to link the listing to one of the “community pages” entered in your website.
Photos: Upload your own high res photos, and then re-order them to your heart’s desire. The first image can be used as a home page slideshow widget to showcase your listings.
Once you hit Publish, you’ll get a listing that includes your high res photos and data straight from the MLS that looks like this. You can view the listing slideshow at work on the home page of HomeSalesOrangeCounty.com.
Great software takes time to build correctly and this is no different. What’s detailed here is only version 1 of the plugin; version 2 of the Virtual Results listing management plugin will support adding past sales as well as actives for those not using dsIDXpress (though of course the automated data portion won’t work without connecting directly to IDX).
High resolution listing photos and automated data entry made simple.
And that’s a wrap!
Note: You have to be a Virtual Results client to get access to this new plugin. If you want a best in breed WordPress website with this functionality built in, sign up for a custom or predesigned site today; we’d love to work with you.