ME: “If you had a website”, (or more commonly) “If I write you a new site” (or most recently…a lot) If I completely redesigned your crappy Advanced Access (insert ANY template website company name here…) site, what would you do with it.. WHY DO YOU WANT A NEW WEBSITE..
Realtor: “Because EVERYONE has a website…” or
Realtor: “Because my clients (I expect this means “prospects) expect me too… Number three? or
Realtor: “To get Leads..”
Believe it or not, this is a legitimate question I ask Realtors all the time.
However I rarely get the real answer. The real answer is squirreled away and has to be carefully coaxed out… the REAL ANSWER is often “So I can bury myself in front of my computer and wait for leads to rush in, so I dont have to do all the HARD stuff that really creates business, like Up-desk, OR DOOR KNOCKING!! or cold calling, or going to community meetings and approaching strangers or DOING SALES!!
As an Internet Marketing Constultant , the strangest look I get is still when I tell Realtors “You know, you dont really need a website.” Why would I say this? Because you would be shocked how often I get this question…
“I don’t do anything with my website, and I am really busy, and I make plenty of money…really. But I think I need a website… DO I?? ”
NO, you need a vacation. If you ARENT really busy, if you DON’T make plenty of money, and if you have time to grow an Internet presence…carefully and methodically, you need a website.
If you are doing ALL the aforementioned stuff, and would like incremental business from a slightly different (cooler?) demographic, you need a website. If you have the time and energy to educate yourself just enough to understand how the web works and your place within it, you need a website. And if you are TRULY INTERESTED in Real Estate and want to touch more people in a day, then you currently do in a year… yes, you need a website…