When it comes to search engine optimization, there are two primary components that lead a particular site to rank well for specific keywords: “onsite” SEO and “offsite” SEO. Both are important. Without solid onsite SEO (landing pages, internal linking, alt tags, depth of content, etc), any offsite SEO efforts you undertake are going to be minimized (best case) or completely wasted (worse case). But without offsite SEO efforts (aka link building), it’s not going to really matter how good your onsite SEO is — your site still won’t rank well without external links pointing back at your domain. Virtual Results helps our clients with both onsite and offsite SEO. Below are two charts from a client site showing the change in traffic and leads since we did some ONSITE SEO work (we haven’t done any off site work for them) a few months back.
Traffic is trending up and to the right.
Leads more than doubled. This chart doesn’t include phone calls either, just leads via the IDX.