I think the Internet is simply passing Realtors by.
Realtors seem to fixate on shiny objects, they trip over dollars to pick up dimes, they love to think of themselves as tech savvy, which in Realtor speak means “yeah, I have heard of xyz and have used it…some. Unfortunately, the shiniest objects in the Internet marketing world are (at this very moment) social media apps, and they are absolutely NOT the best thing a realtor can do to create revenue on the Internet.
In fact, if not handled properly, (like a sharp knife) they are more likely to cut into your productivity, than increase it.
The current darlings of Realtor time-suck are Twitter, and Facebook… but there are dozens of other social media sites that can waste away your professional career as well. Now before you reach down to pick up that stone, or cry out “But I found YOU on twitter,” I am NOT saying that either one of these Social Media tools are not plausible forms of Internet Marketing. In fact, I believe that just like the proverbial sharp knife, they can be very useful tool, however, most Realtors simply just don’t understand enough about Social Media Strategy to reap a decent return on investment with Twitter or Facebook. (Shameless plug for future social media strategy for Realtors post)
And frankly, investing valuable time on social media before you have built an internet foundation, is silly.
To gain true results with Internet Marketing, a Realtor most build a solid Internet foundation. This short post is dedicated to the 3 CORNERSTONES of any Realtors successful Internet Marketing campaign. Please be advised. The following is NEITHER sparkly nor shiny and IS for the faint of heart.
1) A website that works-I constantly see Realtors investing huge amounts of time to the latest greatest Internet app to increase their Internet exposure or traffic. But where are you driving that traffic. Realtors need as their base of operation a well written, properly executed website. Notice I didn’t say pretty…effective is the key word. Most web designers are just that… designers. Ready to redesign your site? Check this post for 11 items that every effective Real Estate website must have. Does your site contain them all? It really should.
2) A Prospect Database-How long have you been selling Real Estate? How many people have you spoken to over the years you have served your community? How many friends of friends have called you to ask a question about the market? How many Internet leads have you just stopped working because they got cold… How many leads just didnt get worked to the level you would of liked when the market was just so busy..
Each and every contact you make from the very first day of your career should be in database.
Once you start creaeting this database, you will be shocked at how fast it grows, and more shockedhow many buyers and sellers it produces, when watered, nutured and PROPERLY tickled. Don’t think Web Leads are good Leads? Read this article to learn how to make them great.
3) Listing Syndication-What are you doing to post your listings all over the web… Do you know that there are hundreds of sites that will host your listings with links back to your (properly written, effective) website?
Listing syndication is possibly the most effective and under utilized Internet Marketing tool to drive traffic and real leads to your website.
Take a look here for a list of 60 sites and their URLS that will post your listings and give you and your properties valuable exposure…
So , whether you are an Internet neophyte or a social media god or goddess, you must first ask yourself… Have I properly built my Internet foundation? Do I have my cornerstones properly in place? And can I maximize my efforts to build traffic and revenue through other avenues, by driving prospects to a sticky website…